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http://macl-ustm.digitallibrary.co.in/handle/123456789/5723| Title: | Brand Positioning : Strategies for Competitive Advantage |
| Authors: | Sengupta, Subroto |
| Keywords: | Management Brand Positioning : Strategies for Competitive Advantage |
| Issue Date: | 8-Feb-2016 |
| Publisher: | Tata McGraw-Hill |
| Citation: | http://macl-ustm.degitallibray;co.in/handle/123456789/5544 |
| URI: | http://macl-ustm.digitallibrary.co.in/handle/123456789/5723 |
| ISSN: | 9780070581593 |
| Appears in Collections: | Department of Management |
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