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http://macl-ustm.digitallibrary.co.in/handle/123456789/5723Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sengupta, Subroto | - |
| dc.date.accessioned | 2023-09-09T05:56:18Z | - |
| dc.date.available | 2023-09-09T05:56:18Z | - |
| dc.date.issued | 2016-02-08 | - |
| dc.identifier.citation | http://macl-ustm.degitallibray;co.in/handle/123456789/5544 | en_US |
| dc.identifier.issn | 9780070581593 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/5723 | - |
| dc.publisher | Tata McGraw-Hill | en_US |
| dc.subject | Management | en_US |
| dc.subject | Brand Positioning : Strategies for Competitive Advantage | en_US |
| dc.title | Brand Positioning : Strategies for Competitive Advantage | en_US |
| dc.type | Book | en_US |
| Appears in Collections: | Department of Management | |
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