Please use this identifier to cite or link to this item: http://macl-ustm.digitallibrary.co.in/handle/123456789/2477
Title: Advertising Management
Authors: Batra, Rajeev
Myers, John G.
Aaker, David A.
Keywords: Management
Issue Date: 2-Mar-2006
Publisher: Pearson
URI: http://macl-ustm.digitallibrary.co.in/handle/123456789/2477
ISBN: 81-7758-850-8
Appears in Collections:Department of Management

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Am_Mgt_613-627.pdf
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