Maulana Azad Digital Library
A reservoir of Digital Content of University of Science & Technology, Meghalaya (India)
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http://macl-ustm.digitallibrary.co.in/handle/123456789/2477Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Batra, Rajeev | - |
| dc.contributor.author | Myers, John G. | - |
| dc.contributor.author | Aaker, David A. | - |
| dc.date.accessioned | 2021-10-01T14:52:54Z | - |
| dc.date.available | 2021-10-01T14:52:54Z | - |
| dc.date.issued | 2006-03-02 | - |
| dc.identifier.isbn | 81-7758-850-8 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/2477 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson | en_US |
| dc.subject | Management | en_US |
| dc.title | Advertising Management | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Am_Mgt_190-200.pdf Restricted Access | Page [190-200] | 5.49 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_201-211.pdf Restricted Access | Page [201-211] | 5.09 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_220-229.pdf Restricted Access | Page [220-229] | 6.03 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_403-415.pdf Restricted Access | Page [403-415] | 5.44 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_416-424.pdf Restricted Access | Page [416-424] | 5.63 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_490-500.pdf Restricted Access | Page [490-500] | 6.05 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_501-505.pdf Restricted Access | Page [501-505] | 2.39 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_600-612.pdf Restricted Access | Page [600-612] | 6.98 MB | Adobe PDF | View/Open Request a copy |
| Am_Mgt_613-627.pdf Restricted Access | Page [613-627] | 4.03 MB | Adobe PDF | View/Open Request a copy |
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