Please use this identifier to cite or link to this item: http://macl-ustm.digitallibrary.co.in/handle/123456789/2472
Title: Advertising And Promotion
Authors: Belch, George E.
Belch, Michael A.
Purani, Keyoor
Keywords: Management
Issue Date: 3-Apr-2010
Publisher: Tata McGraw Hill Education Private Limited
URI: http://macl-ustm.digitallibrary.co.in/handle/123456789/2472
ISBN: 978-0-07-014496-5
Appears in Collections:Department of Management

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