Maulana Azad Digital Library
A reservoir of Digital Content of University of Science & Technology, Meghalaya (India)
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http://macl-ustm.digitallibrary.co.in/handle/123456789/2472Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Belch, George E. | - |
| dc.contributor.author | Belch, Michael A. | - |
| dc.contributor.author | Purani, Keyoor | - |
| dc.date.accessioned | 2021-10-01T14:27:26Z | - |
| dc.date.available | 2021-10-01T14:27:26Z | - |
| dc.date.issued | 2010-04-03 | - |
| dc.identifier.isbn | 978-0-07-014496-5 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/2472 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Tata McGraw Hill Education Private Limited | en_US |
| dc.subject | Management | en_US |
| dc.title | Advertising And Promotion | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Aap_Mgt_4-13.pdf Restricted Access | Page [04-13] | 6.55 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_14-21.pdf Restricted Access | Page [14-21] | 5.21 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_70-76.pdf Restricted Access | Page [70-76] | 4.28 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_77-85.pdf Restricted Access | Page [77-85] | 4.97 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_120-131.pdf Restricted Access | Page [120-131] | 7.12 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_230-246.pdf Restricted Access | Page [230-246] | 7.97 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_366-377.pdf Restricted Access | Page [366-377] | 6.99 MB | Adobe PDF | View/Open Request a copy |
| Aap_Mgt_414-425.pdf Restricted Access | Page [414-125] | 5.98 MB | Adobe PDF | View/Open Request a copy |
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