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Please use this identifier to cite or link to this item: http://macl-ustm.digitallibrary.co.in/handle/123456789/2465
Title: Marketing Management
Authors: Kotler, Philip
Keller, Kevin Lane
Keywords: Management
Issue Date: 22-May-2006
Publisher: Prentice-Hall of India Private Limited
URI: http://macl-ustm.digitallibrary.co.in/handle/123456789/2465
ISBN: 81-203-2799-3
Appears in Collections:Department of Management

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