Maulana Azad Digital Library
A reservoir of Digital Content of University of Science & Technology, Meghalaya (India)
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http://macl-ustm.digitallibrary.co.in/handle/123456789/2465Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kotler, Philip | - |
| dc.contributor.author | Keller, Kevin Lane | - |
| dc.date.accessioned | 2021-10-01T13:58:37Z | - |
| dc.date.available | 2021-10-01T13:58:37Z | - |
| dc.date.issued | 2006-05-22 | - |
| dc.identifier.isbn | 81-203-2799-3 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/2465 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Prentice-Hall of India Private Limited | en_US |
| dc.subject | Management | en_US |
| dc.title | Marketing Management | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mm_Mgt_4-14.pdf Restricted Access | Page [04-14] | 7.01 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_15-21.pdf Restricted Access | Page [15-21] | 4.77 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_24-33.pdf Restricted Access | Page [24-33] | 7.66 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_240-248.pdf Restricted Access | Page [240-248] | 5.66 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_249-259.pdf Restricted Access | Page [249-259] | 7.15 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_260-269.pdf Restricted Access | Page [260-269] | 6.7 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_384-397.pdf Restricted Access | Page [384-397] | 9.66 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_603-611.pdf Restricted Access | Page [603-611] | 6.18 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_612-621.pdf Restricted Access | Page [612-621] | 7.5 MB | Adobe PDF | View/Open Request a copy |
| Mm_Mgt_622-629.pdf Restricted Access | Page [622-629] | 6.22 MB | Adobe PDF | View/Open Request a copy |
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