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Issue Date | Title | Author(s) |
---|---|---|
2006-08-22 | Marketing Management | Kotler, Philip; Keller, Kevin Lane |
2006-05-22 | Marketing Management | Kotler, Philip; Keller, Kevin Lane |
2006-03-02 | Advertising Management | Batra, Rajeev; Myers, John G.; Aaker, David A. |
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