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http://macl-ustm.digitallibrary.co.in/handle/123456789/4373| Title: | Marketing Management Text and Cases |
| Authors: | Lal, Rajiv Quelch, John A. Rangan, V. Kasturi |
| Keywords: | Management Marketing Management Text and Cases |
| Issue Date: | 5-Feb-2016 |
| Publisher: | Tata McGraw -Hill |
| Citation: | http://macl-ustm.digitallibrary.co.in/handle/123456789/3031 |
| URI: | http://macl-ustm.digitallibrary.co.in/handle/123456789/4373 |
| ISSN: | 9780070603950 |
| Appears in Collections: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing Management Text and Cases (1-5).pdf Restricted Access | page (1-5) | 2.71 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (6-12).pdf Restricted Access | page (6-12) | 3.02 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (13-17).pdf Restricted Access | page (13-17) | 2.82 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (18-22).pdf Restricted Access | page (18-22) | 2.39 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (23-27).pdf Restricted Access | page (23-27) | 3.06 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (28-32).pdf Restricted Access | page (28-32) | 2.48 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (33-37).pdf Restricted Access | page (33-37) | 3.13 MB | Adobe PDF | View/Open Request a copy |
| Marketing Management Text and Cases (38-43).pdf Restricted Access | page (38-43) | 3.74 MB | Adobe PDF | View/Open Request a copy |
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