Maulana Azad Digital Library
A reservoir of Digital Content of University of Science & Technology, Meghalaya (India)
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http://macl-ustm.digitallibrary.co.in/handle/123456789/2229Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kotler, Philip | - |
| dc.contributor.author | Keller, Kevin Lane | - |
| dc.date.accessioned | 2021-09-20T08:26:28Z | - |
| dc.date.available | 2021-09-20T08:26:28Z | - |
| dc.date.issued | 2006-08-22 | - |
| dc.identifier.isbn | 81-203-2799-3 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/2229 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Prentice-Hall of India Private Limited | en_US |
| dc.subject | Management | en_US |
| dc.title | Marketing Management | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mm12e_mgt_36-41.pdf Restricted Access | Page [36-41] | 2.76 MB | Adobe PDF | View/Open Request a copy |
| MM12e_mgt_41-50.pdf Restricted Access | Page [41-50] | 4.91 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_51-67.pdf Restricted Access | Page [51-67] | 4.64 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_102-110.pdf Restricted Access | Page [102-110] | 4.23 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_125-134.pdf Restricted Access | Page [125-134] | 4.32 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_140-150.pdf Restricted Access | Page [140-150] | 5.17 MB | Adobe PDF | View/Open Request a copy |
| mm12e_mgt_148-162.pdf Restricted Access | Page [148-162] | 7.45 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_240-269.pdf Restricted Access | Page [240-269] | 4.7 MB | Adobe PDF | View/Open Request a copy |
| Mm12e_mgt_310-321.pdf Restricted Access | Page [310-321] | 5.6 MB | Adobe PDF | View/Open Request a copy |
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