Maulana Azad Digital Library
A reservoir of Digital Content of University of Science & Technology, Meghalaya (India)
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Please use this identifier to cite or link to this item:
http://macl-ustm.digitallibrary.co.in/handle/123456789/2171Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ramaswamy, V. S. | - |
| dc.contributor.author | Namakumari, S. | - |
| dc.date.accessioned | 2021-09-18T05:36:10Z | - |
| dc.date.available | 2021-09-18T05:36:10Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.isbn | 0333 92439 8 | - |
| dc.identifier.uri | http://macl-ustm.digitallibrary.co.in/handle/123456789/2171 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Macmillan | en_US |
| dc.subject | Management | en_US |
| dc.title | Marketing Management : Planning, Implementation and Control , The Indian Context | en_US |
| dc.type | Book chapter | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mrn_mgt_95-101.pdf Restricted Access | Page [95-101] | 792.28 kB | Adobe PDF | View/Open Request a copy |
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